As I said the other day, the name Blog is old, outdated and needs to be changed. It is more than a daily diary and now serves a very large purpose within business as well as personal lives.  When I seen this statement in a recent informative BusinessWeek 0nline article entitled "Blooks" Are in Bloom, well, it ingnited a small fire under my...

"NEW MARKETS.  Just about any blog writer -- there are 36 million blogs out there, with 75,000 new online diaries added daily."

These so called 75,000 new online diaries are not, by any stretch of the imagination mostly diaries.  They are everything from diaries, to marketing channels, to sales channels, to small business models, to PR venues and more. BLOGS ARE NO LONGER JUST DIARIES. REPEAT AFTER ME...BLOGS ARE NO LONGER JUST DIARIES.  

Now, this extreemly rediculous label called "blook" is trying to stick to the blogosphere (another outdated name) and keep the whole concept of mass communication via this platform  in the realm of  "tiddly-winks, thing-a-mabobs and watch-ya-macall-its".  Listen, not every new idea or process that results from this platform needs to start with "bl". I don't have a solution to this naming convention catastrophy, but, I do know that it's not pretty.